2 edition of Pricing strategy for the performing arts found in the catalog.
Pricing strategy for the performing arts
Neil M. Ford
by Association of College, University and Community Arts Administrators in Madison, WI
Written in English
Bibliography: p. .
|Statement||by Neil M. Ford and Bonnie J. Queram.|
|Contributions||Queram, Bonnie J.|
|The Physical Object|
|Pagination||19,  p. ;|
|Number of Pages||19|
The Performing Arts: Music and Dance World anthropology, ISSN [Wolfgang Laade Music of Man Archive] Authors: Congrès international des sciences anthropologiques et ethnologiques, 9e, Chicago, Ill., , International Congress of Anthropological and Ethnological Sciences (9th: Chicago, Ill.) Editors5/5(1). interviews and outside research about the Crested Butte Center for the Arts. Throughout this report, we have outlined the Art Center‟s target market strategies, product (brand positioning) strategies, place strategies, price strategies, and promotion strategies. A fullFile Size: KB.
Universities are increasingly starting to offer courses on Pricing Strategy, but it is still a rare phenomenon. Usually, pricing is merely a subsection of the Marketing course (after all, it’s one of the 4 P’s), and is consistently outshined by Promotion and Branding -- oddly enough, considering the paramount role pricing plays in business. Missing: performing arts. Standing Room Only: Strategies for Marketing the Performing Arts: Philip Kotler, Joanne Scheff: Books - (3).
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'With declining subscription rates and the growth of dynamic pricing in ticket sales, arts organizations’ leaders urgently need a clear and systematic approach to the art of price-setting. Rushton’s strategic guide is a superb and indispensable resource.'Cited by: 2.
Book Description. With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks.
The above reminded me of the apparent intent of this Pricing Strategy book. And in particular that this book provides mathematical procedures, such as the equation and graph on the cover, for achieving an optimum balance between buyer and seller. The mathematical procedures can be a bit daunting for those not used to such a process/5(9).
Pricing Strategy for the Performing Arts Abstract: Today, arts administrators are faced with a growing number of variables of increasing complexity in the marketing of their products and services.
Any working with the performing arts will welcome this in-depth guide, which surveys marketing strategies and keys to attracting new audiences.
From collaborative efforts to increasing funding and surviving transitions, this treats the performing arts world like a business, examining product offerings and attraction, marketing, and building audience/customer by: Pricing strategy for the performing arts book Art of Pricing is an absolute must read for anyone who is seeking to learn how to price their goods or services in a manner that is both competitive and profitable.
I believe Rafi is the foremost expert on pricing of our age, and I have used this book as a reference point for my company's pricing philosophy since it was published/5(6). Here are 7 ebook pricing strategy ideas you can try. Your aim is to sell more books. So at whatever price you can manage to sell ebooks, it is a good price.
Don’t worry about your KDP 70 per cent royalty rate, or whether you are at the high or low end of ebook pricing between $ and $Missing: performing arts. Marketing Strategies for Arts Organisations aims to provide arts organisations with a four-part, ^ the pricing of these offerings a book – it is designed as a do-it-yourself working manual.
It is imperative that you make time to think, carry out the analyses and complete the planning sheets as. Adjusting the prices is called pricing strategy.
A p ricing strategy has a s goal to establish an optimum price with. current profit maximization, maximization o f the number of units sold, etc Missing: performing arts. Deirdre is a teaching artist and AI coach in the San Diego public schools dedicated to helping classroom teachers make arts an integral part of their teaching.
Deirdre has an MEd in Arts Integration and over twenty years of classroom and performing arts teaching experience. Email Deirdre. "I view this book, Arts Marketing Insights, as the performing arts bible for the times." ―Philip Kotler, Kellogg School of Management, Northwestern University "With the same rigor, intelligence, and practicality she brings to her consulting work, Joanne Scheff Bernstein challenges readers of her new book to rethink old ways of marketing the by: Dynamic pricing in subsidized performing arts: Pricing in subsidized performing arts Article (PDF Available) in International Journal of Nonprofit and Voluntary Sector Marketing 20(2) May Books shelved as arts-management: The Art of the Turnaround: Creating and Maintaining Healthy Arts Organizations by Michael M.
Kaiser, Management and the. The core of the pricing strategy is that standard tickets all start at the same price and when sales hit planned thresholds, the price increases to the next pre-determined price. As well as being simple to implement, it is also simple to explain to customers, which the MAC does with its price promise: “The earlier you book, the more you save”.
Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small worldwide—strategies to help the performing arts develop a more diverse audience base and prosper in the midst of an evolving economic and technological landscape.
Price inelastic demand is more likely the result of low pricing strategies of non-profit arts managements rather than any inherent result of an acquired taste for the arts, while cross-price elasticity evidence is relatively weak, even within the performing arts.
A complete and up-to-date sourcebook of marketing strategies and techniques for music, dance, opera, and theater organizations, Standing Room Only is an indispensable tool for performing arts managers, marketers, board members, fund-raisers, educators, donors, corporate sponsors, and consultants.
Written by one of the world's leading marketing authorities and a well-known educator and 5/5(5). performing arts businesses [IE] M1 explain marketing techniques used by performing arts businesses D1 analyse marketing techniques used by performing arts businesses P2 produce a marketing strategy for a performing arts event that identifies the selling points of the event and the target audience [CT] M2 produce a marketing strategyFile Size: KB.
Engaging College Students in the Performing Arts: Case Studies in Good Practice Page 13 of The $10 price is available to students in two ways: through “Ben’s Tix,” a sale at the beginning of each semester, and through a week-of-show rush ticket Size: 3MB. The authors apply the full spectrum of marketing principles to an industry that has long resisted them--the performing arts.
Drawing on a wide variety of primary and secondary sources, the authors review all of the key marketing functions--from segmentation to pricing to public relations--in the context of arts management, illustrated through numerous examples/5(9).
Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions.
His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more 4/5(1).Standing Room Only: Strategies for Marketing the Performing Arts by Philip Kotler, Joanne Scheff Bernstein and a great selection of related books, art and collectibles available now at arts experience.
Why do P-driven strategies work for these organizations? Because For performing arts groups, it’s the box office, and for visual arts groups, it’s either the ticket seller, the security guard or someone on an Minding Your Marketing P’s File Size: 1MB.